If there's a single company issuing them how are there companies using ones with invalid checksums?
Originally I thought the ASIN had to be valid, but eventually realized it didn't even matter, just had to match the pattern.
Honestly I expect they'll hit some big problems when they first allocate ASINs beyond Bxxxxxxxx as I'm sure a lot of software has begun to expect all ASINs to either be an ISBN or start with "B".
Clearly, using only nine characters would have been asinine.
This is to differentiate it from their in store operations: DPCI - DePartment Class Item
Anyone know what the A.... ASINs that were mentioned in the article are/were used for?