Originally I thought the ASIN had to be valid, but eventually realized it didn't even matter, just had to match the pattern.
Honestly I expect they'll hit some big problems when they first allocate ASINs beyond Bxxxxxxxx as I'm sure a lot of software has begun to expect all ASINs to either be an ISBN or start with "B".
Clearly, using only nine characters would have been asinine.
source: https://www.salsify.com/blog/target-set-a-june-30-image-dead...
This is to differentiate it from their in store operations: DPCI - DePartment Class Item
Anyone know what the A.... ASINs that were mentioned in the article are/were used for?
If there's a single company issuing them how are there companies using ones with invalid checksums?