They fired all the well-paid people with experience and knowledge of the product, All the institutional knowledge walking out the door. Now they hire a bunch of entry-level lower-paid folks. The activist investors are circling. I foresee a round of ‘unbundling’, followed by selling the picked-over bones of Saleforce to, well Computer Associates isn't around any more, so who? Oracle maybe.
People don't like to admit it, and companies will never say it, but a lot of recent "layoffs" have been polite ways to get rid of low performers. It's not a surprise that after dropping some dead weight companies want to bring in some new people. It's just that they can't come out and say it like that.